Last year after Turning Tides I was sitting by the lake having a conversation with two of my favorite people…Christy and Jessica. We were talking about our businesses…and more specifically our brands. What we wanted our brands to stand for…the way we wanted them to feel. We were bouncing ideas off of each other and coming up with ways to make each of us better. As I laid there that day soaking up the sun…I knew something had to change. If I’m being honest…my site had been very neglected. It was no longer a representation of me…it was who I used to be. Sure…it had some recent photos but the feel of it just didn’t represent what Lauren Wakefield Photography had grown into.
So I started the process from square one. I went through my Pinterest branding board and eliminated anything that didn’t resonate with me. And I added in new things that felt like me. From there I made a mood board that helped shape my overall direction of my site. Then…over the last few months…piece by piece…I have been building a site that I am really proud of. One that I think really represents who I am as a person and a photographer…and really shows the direction I’m going.
So without further adieu…I am SO excited to announce that the new face of Lauren Wakefield Photography is LIVE!!!!!! As you know…these things are always a work in progress so if you have any feedback I would absolutely love to hear it!!!!