I’m a firm believer that a brand is so much more than just a logo. It is a look…a feel…an experience. It is everything from your attitude to your color scheme to the way to carry yourself every single day. Facebook, blogs, emails, phone conversations, coffee preference…all make up the pieces of your brand. And yes…I find coffee to be a vital component of my brand. 
There is no doubt about it…branding is hard. It makes you take a step back and take a long, hard look at yourself. You have to answer the tough questions to really get to the bottom of who you are. I can speak from experience…when I first started on this crazy journey…I threw together a logo and told myself I had a brand! Bam done! It wasn’t until I put my trust in someone else and allowed them to pull the hard answers out of me that I really got to place…and a brand…that I can be proud of.
This journey is far from over…but I officially have one more piece of the puzzle. Ravyn Stadick from Three Fifteen Design knocked it out of the park yet once again and designed me a logo that I truly love. Like I said, a logo is not a brand…but this is the beginning of a brand that is truly me and I can’t wait for all the pieces to come together.
And in case you missed the first piece of the puzzle…here is the design board that was and is inspiration for my logo and brand as a whole…
If you are thinking about taking you brand in a different direction or starting a brand from scratch…contact Ravyn. She is AMAZING!!!!!!!!
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by laurenwakefield
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