Fashion Friday : Me. The brand.

So…I’ve kind of been holding out on you.  After Spread the Love last June…Mary basically called me out and started making me really think hard about my brand.  The conclusion I came up with was that it wasn’t me.  At all.  It was everything I thought I was…but not me in the least.   Determined that I could rebrand myself…I headed to pinterest to put together the world’s largest branding board.  I mean it kind of got out of control.  After months of putting it off…I realized this is something that I couldn’t…and just didn’t want to do myself.  So I turned to my long time friend/rockstar designer/amazing photog, Ravyn Stadick at Three Fifteen Design and begged her to help.  I mean…I really didn’t have to beg at all…but it sounds much more dramatic that way.


I wasn’t sure what I expected…but whatever it was she blew me totally out of the water!  I remember sitting on my couch when she sent me my design board and literally getting chills.  I left my laptop open all night just so I could stare at it.  I’m not even kidding.  It was romantic…classic…comfy…girly.  It was everything I didn’t even know I wanted.  While this may be a stretch for Fashion Friday…if you ask me there is nothing more fashionable than defining a brand that is truly you.


The design board:


Lauren Wakefield Photography Design Board

Can I just say I love that she managed to somehow make coffee, bracelets, and cowboy boots fit together so perfectly.  Rockstar.


**sidenote…I just got the final proofs back for my logo and I am BEYOND excited.  It is so perfect.  Seriously.  If you are thinking about rebranding or branding for the first time…contact Ravyn…she will rock your socks off!!!!


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  • Lindsay Kaye - September 23, 2011 - 3:45 pm

    OMG!!! LOVE!!!! Oh it’s so you lauren!!!ReplyCancel

  • Ravyn - September 23, 2011 - 9:34 pm

    Ahhhh!!! I love looking at thus board too! I’m so happy to have had the chance to work with you. You are amazing!!!! Can’t wait to see the branding come together over the next few weeks!ReplyCancel

  • Janet Wakefield - September 24, 2011 - 12:42 am

    Ravyn you are such a talent!
    And Lauren Lindsay is right – this is so you in so many ways!
    Can’t wait to see the finished product!ReplyCancel

  • Christy - September 27, 2011 - 5:50 pm

    Lauren (& Ravyn) – I LOVE this board!! And I seriously cannot wait to see what you guys come up with. 🙂 This feels so much more YOU Lauren (based on all your fashion friday posts I see & cute outfits you wear) than your current branding, if you don’t mind me saying so. Can’t wait to see the finished product! 🙂ReplyCancel

  • […] you remember last week, I showed you my design board for my shiny new brand.  I’m still so excited about it…I think I’ll do a happy […]ReplyCancel

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