I’ve always been a bargain shopper. I love Marshall’s and sale racks and anything with a price tag under $10. I’ve always thought it would be better to get a lot of stuff versus one thing…it just seemed like common sense to me. There were a few things I was willing to pay extra for…jeans…purses (well…one purse. Every other purse I have purchased pretty much came from Target)…outerwear. You can’t go wrong with a good winter coat. I sort of believe in the whole “cost per wear” motto. But when I look through catalogs or magazines and see a white t-shirt that costs $70 I just don’t get it. A t-shirt is a t-shirt…so why would I pay $70 for it?!?! Shopping runs in my veins…but unfortunately a lot of money does not.
Yesterday I was at the gym…and I was getting so frustrated because my pants kept falling down. I looked like an idiot stopping every 5 minutes to pull them up and I vowed to march out of there and go buy new ones. I have an entire drawer full of work-out pants that I have bought at my go-to places…Kohl’s, Target, TJ Maxx…but something about them just isn’t quite right. They’re too big…they fall down…etc. So they tend to just stay in that drawer. As I walked out the door of the gym…I stopped for a second to think about where to go. I was a few blocks from a Lululemon and had an internal conversation with myself on whether or not I wanted to go in there. $90 for a pair of running pants was so ridiculous to me and my bargain shopper soul just couldn’t rationalize it. But after much deliberation…I decided to go check out the sale rack.
I walked into Lululemon with the intention of perusing the sale rack and most likely leaving empty handed. But the second I stepped foot in that store…I immediately saw what made them different. As a business owner I find how businesses are run so fascinating…and I could see what set them apart every second that passed.
- I was greeted with a hello…but not overwhelmed with someone trying to shop for me.
- As I found my way to the pants…a sales associate came and let me know the difference in all my options.
- She then suggested I was a much smaller size than I really am which then immediately made her my best friend.
- She grabbed several sizes and fits of pants and took me back to the dressing room.
- She asked my name and introduced me to another sales associate…who also felt like my best friend.
- She asked to see everything I tried on and gave me good…honest feedback.
- As I found a pair I liked…she helped me to understand that I had been buying the wrong size and see what the fit was supposed to feel like.
- And as I left the dressing room with my soon-to-be purchase in hand…the original girl who had helped me struck up a conversation and started asking me about myself. Where I work out. What I do. And as we finished up our conversation she told me how glad she was that I found a good pair of pants and challenged me that with the right pair of pants…I’ll be shocked at how much faster I can run.
I had no intention of buying a $90 pair of running pants. I was planning on buying something on sale that probably wouldn’t have fit me right and calling it a day. But from the second I entered that store…I didn’t stand a chance. Every employee took an interest in me. It never felt like they were selling me something…but like they really cared that I left with an item that would improve my life. And you know what…I’ve never owned a pair of running pants that fit as good as these do. And I am actually excited to go to the gym today to try them out. Because I 100% believe they will make me run faster. Now you may be thinking that I was just a victim of sales tactics…but so what? That’s ok…because it worked. I bought something I wasn’t planning on and spent more than I would have liked because of the experience I was given. And as a business owner…it’s experiences like these that help me grow not only as a person…but as a business. Lululemon had three things:
- A superior product
- Amazing customer service
- And a genuine interest in their customer
I think those are things any business can learn from.